There are times when posting article directory links and forum posting used to work. However, this is no longer the case after Google Penguin update. Nowadays, search engines can make low-quality links and mark them as spam. This is the same scenario as the content is stuffed with a lot of keywords, not informative, and it is plagiarized. Google continues to roll out new algorithms and search signals. You should also note that your competitors are working harder than you thnk. Studies show that the best consultant provides great services. Therefore ensure you get one.
Before your hire an SEO company, ensure you know what your objectives are. Do you really need a SEO agency? Are you after increasing website traffic or you need a website audit. SEO audits are important as they ensure you know whether you are following the right practices. What are these best practices?
The process of implementing seo is quite tedious. However, knowing those practices will not eat a lot of your time. It is necessary to make yourself conversant with latest SEO trends before evaluating agencies. You are free to visit some SEO blogs and forums to learn how the search engines are ranking their websites.
How did you find a given SEO company? It is advisable to consider SEO companies that have been referred to you by a colleague, a friend or a person you trust. You should note that referrals provide you with reliable information about a SEO company. Never trust what the company says about itself.
Before you hire any agency, ensure you read some of their case studies. If they are not published on their websites, you are free to ask for them. The case studies will show you systematic steps on how they achieved their past projects successfully. When asking for case studies, you are going beyond testimonials, which are published on the company website. You are free to contact their past customers and verify the claims.
Nowadays, there is no guarantee that by hiring a top-notch SEO company, they will perform a wonderful job for you. Tell them some of the issues you are facing and try to see how they are responding. From their responses, you will have insight into their interests, knowledge, and expertise in resolving your problems.
The other consideration is communication. You want a company you can reach out even during their times of need. A good company should have an excellent customer care support.