The search engines know something about every online user based on cookies stored on their browsers. The social media networks have even more information about users compared to search engines given that the everyday internet user spends, at least, two hours on social media every week.
It makes sense to conduct your search engine optimization (SEO) strategy using both search engines and social media. They are the hegemonies of the internet. Also, you might need to have an effective social media management tool to ease your burden. This is when Metta3 can help you out.
Here are tips on how to go about executing your online brand publicity strategy:
Some Social Media Links Are Similar to Normal Web Links
If you are putting links and posting on Twitter and Facebook, then consider them as equals to the links you would put on a sales page or a blog. They have the same weight. They can improve your search engine ranking significantly because of the backlinking strategy. Make sure that more people are also using these links to your site so that the overall campaign does not appear as a spam.
Some Links Will Not Have Any Real Impact
The internet continues to grow, and some of the things you do will have no impact. You need a tool to verify your approach and evaluate your outcome. You might need to change the timing of your posts, the content, or the audience when you see things are moving too slow.
The benefit of having a social media marketing tool is the ease of decision making as you have all the data you need. Therefore, take advantage of it and improve your overall marketing campaign to rank well on search engine pages.
Do Not Focus on One Channel
People tend to go with the best. It is the best strategy until a time when something else disrupts the trend. For instance, Facebook used to be the only social media site to consider until Twitter and Instagram became a thing, and most people remained in the dark. Beware of new sites as they come up and ensure you are integrating their data into your marketing tool for best results.
Try to Influence Human Behavior
Even though you are dealing with pages, links, and numbers online, you must still think about the humans behind those numbers. They are working hard at anything they do, and they end up appearing as profiles, activities, and other things online. Therefore, your approach should be targeting people and not robots. That way, you end up creating a rewarding experience for your audience, and you develop long-term positive results for your social media marketing campaign.
Do Not Reinvent the Wheel
It might be tempting for you to come up with out-of-this-world solutions. Try and follow what seems to work for everyone else. That way, you end up not using too much mental and financial resources to achieve the same result. Instead, you should be focusing on becoming more efficient at doing the same thing with a reliable and robust tool and getting results fast.